What is it?

A full day of activity designed to break down silos, create cross-functional teams and unlock the latent creativity that exists in every employee.

What happens on the day?

Events usually start at 9am and run until 5pm including a 1 hour break for lunch.

Morning Session:


We introduce key concepts of Design Thinking like seeing the world with fresh eyes, questioning the status quo, understanding customers through empathy.


With people from departments all over the company and often meeting for the first time, it’s important that we kick off with by energizing the audience to make sure they’re in the right frame of mind.


Attendees first create personas to define who their customer is and what a day in the life might look like for them or how it currently feels for them to use the company’s existing products or services.

Afternoon session:


Based on their understanding of who the customer is and/or the hypothesis of who a customer might be, attendees generate as many ideas as they can for new ways to bring value to the customer – either process improvements or totally new business models.

Develop Ideas

Teams narrow down their selection of big ideas by voting and select 2 or 3 to focus on and develop into full business ideas. Ideas are presented to the room for initial feedback and the ideas are developed further.


Once teams have a detailed understanding of their business concept, they are then given time to develop their ideas into a mini-experiment to run post-workshop which they can use to validate their idea based on customer feedback. Teams are show different ways of creating a Minimum Viable Product and designing a way to test it on customers.


The day ends with teams pitching their final ideas to the rest of the room and are either voted on by other teams or selected by management as ideas that are worth investing in post-workshop.

Who’s it for?

This type of event is for HR, Product, Customer Experience, Startup, Senior Leadership teams who are looking for new ways of collaborating and creating ideas for new and improved business experiences and business models.


In our work at On-Off Group, the framework you’ll experience in this event has been used to create ideas for new employee experiences for telcos, government agencies, new customer experiences for banks and new ways of serving customers in BPOs.


We’re more than happy to talk specifics offline, ask us for more information about past successes or email hello@onoffgroup.com

What happens after the day?

At the end of the workshop, each team has a business idea that has already been iterated on following feedback from other teams and a solid, actionable plan for actually testing out each idea the week following the workshop.