Events usually start at 9am and run until 5pm including a 1 hour break for lunch.
We introduce key concepts of Design Thinking like seeing the world with fresh eyes, questioning the status quo, understanding customers through empathy.
With people from departments all over the company and often meeting for the first time, it’s important that we kick off with by energizing the audience to make sure they’re in the right frame of mind.
Attendees first create personas to define who their customer is and what a day in the life might look like for them or how it currently feels for them to use the company’s existing products or services.
Based on their understanding of who the customer is and/or the hypothesis of who a customer might be, attendees generate as many ideas as they can for new ways to bring value to the customer – either process improvements or totally new business models.
Teams narrow down their selection of big ideas by voting and select 2 or 3 to focus on and develop into full business ideas. Ideas are presented to the room for initial feedback and the ideas are developed further.
Once teams have a detailed understanding of their business concept, they are then given time to develop their ideas into a mini-experiment to run post-workshop which they can use to validate their idea based on customer feedback. Teams are show different ways of creating a Minimum Viable Product and designing a way to test it on customers.
The day ends with teams pitching their final ideas to the rest of the room and are either voted on by other teams or selected by management as ideas that are worth investing in post-workshop.