Medifi is a cloud-based web app that allows remote doctor and patient consultation through its set of telehealth features. It is revolutionizing healthcare and offers features such as health profile management, video consultations, and medical imaging support.
The main challenge was to increase application usage from both doctors and patients. It was observed that busy doctors could not afford the time to learn a new system so we had to design a better way for them to onboard themselves and their patients.
Upon understanding the full customer journey, it became apparent that they were not making it as easy as they could for their customers to sign up on the site. Therefore it was difficult to make Medifi an integral part of their already full days of running a clinic. What was interesting about this project was that most of our discussions revolved around the experience before the user started actually interacting with the user interface.
“On-Off Group brings us an objective perspective on our product’s usability. As expected, their team immediately pointed out flaws in our User Experience approach which would never have surfaced if it was left to us. We’re not even half-way done and we’re looking forward to continuously working Phil and their team.” – Jay Fajardo, CTO, Medifi