Your Fractional CDO

Senior design leadership.
Without the full-time hire.

Get a Chief Design Officer on call for your team. Live strategy sessions covering everything from UI reviews to product direction to mentoring your junior designers.

See Plans & Pricing How It Works

Your team is growing.
Your design leadership isn't.

You have talented designers. But without senior guidance, small problems compound into expensive ones. Sound familiar?

Design decisions are made by committee — or not made at all. Nobody has the authority or experience to call the shot.

Junior designers are learning by trial and error. They're picking up habits that will be expensive to fix later.

Product strategy and UX are disconnected. What gets built doesn't match what users actually need.

The founder, PM, or engineering lead is playing design director by default — and they know it's not their strength.

This isn't a Figma review service.
It's design leadership.

Every session is tailored to whatever your team needs most right now. No fixed curriculum, no busywork — just the senior perspective that moves your product forward.

UI/UX Reviews

Live critiques of your screens, flows, and prototypes. We identify usability issues and design gaps before they reach production.

Product Strategy

Align your product direction with user needs. We challenge assumptions, prioritize features, and help you build the right thing.

User Research Guidance

Get expert direction on research methods, interview scripts, and how to turn insights into design decisions.

Design Systems

Build consistency across your product. We help establish component libraries, patterns, and design principles that scale.

Dev Handoff Quality

Bridge the gap between design and engineering. Specs, edge cases, responsive behaviour — we make sure nothing gets lost.

Team & Management

Navigating stakeholder pushback? Struggling to get buy-in? We coach you through the people side of design too.

Built for teams that are ready to level up.

You don't need another course. You need someone in the room who's done this before.

Startups

You've hired your first designers but can't justify a full-time design director yet. You need senior oversight now, not in 18 months.

Growing Companies

Your design team is expanding and you need someone to set the bar, establish standards, and mentor your people.

Product Teams

Your PM or founder is making design calls by default. You need a design leader who can own that conversation.

Phil Smithson

Your CDO is Phil Smithson.

Chief Collaboration Officer at On-Off Group, with 15+ years bridging design, engineering, and strategy for enterprises across Asia. This isn't theoretical advice — it's battle-tested guidance from someone who's shipped products, built design teams, and facilitated innovation programs for companies like AIA, Meralco, and the Asian Development Bank.

With a software engineering degree (First Class Honours, Sheffield Hallam UK), agile expertise, and deep human-centered design experience, Phil brings a rare combination of technical depth and design leadership to every session.

Software Engineering Human-Centered Design Agile / Scrum UX Research Product Strategy Design Systems

Dead simple. No fluff.

01

Book your sessions

You get 4 hours per month. Schedule 1-hour sessions whenever your team needs them. Use them for reviews, strategy calls, mentoring — whatever matters most that week.

02

Show up and work

No pre-work required. Bring your live products, prototypes, Figma files, or just your toughest questions. We work through them together in real time.

03

Leave with clear next steps

Every session ends with agreed actions your team can execute immediately. No lengthy reports — just momentum. Unused hours roll over once.

Simple, transparent pricing.

No lock-in contracts. No hidden fees. Start this month, cancel anytime.

Trusted by teams across Asia

AIA Meralco ADB Sun Life Shell Home Credit

Ready to give your team the design leadership they deserve?

Let's start with a quick conversation to see if this is the right fit. No commitment, no sales pitch.

Book an Intro Call