Reduce user friction

Understand how your users are experiencing your site, can they easily accomplish tasks? Can they find what they need without too much trouble? Why aren’t more users converting? What’s holding them back? Find out the answers to these questions and more by doing formal usability studies in a controlled environment.

Identify user pain points
Increase conversion rates
Reduce task time-completion
Measure actual user behavior, not just assumptions

Our approach to Usability Testing

✓ Needs analysis – We sit with your business to understand the reason for the usability test, find out what you want to test and why it’s important.

✓ Test Plan Creation – Plan the test by understanding who your users are through personas and what they expect to find on the site.

✓ Test Script Preparation – Prepare the script that we will use during the usability test, it’s important that each participant is given consistent data and prevent the collection of false data.

✓ Test Moderation – Perform the tests with a minimum of 6 users, sometimes more depending on your product’s context.

✓ Identify usability findings – Identify the major issues found during the tests and create a report for your team.

✓ Annotated Videos – Create edited, annotated videos to report on the major findings of the test. A video of a poor user experience can be a very persuasive technique for upper management to see how real users act with your product.

✓ Workshop session – Presentation of test results and strategizing immediate action steps. We help you take ownership of what changes need to be made and how you can take the next step in improving your product.

See how we helped a major international bank

We were contracted by a major international bank who wanted to perform thorough usability tests on their new online banking interface. We recruited 10 individuals of a very specific profile and performed 10 full usability tests. We live streamed the usability tests to the client in the US who watched remotely.