“The experience was great. It will definitely help me understand more about our customers! Thanks for this wonderful day!”

Algie Ramirez, Customer Care Specialist

What you’ll learn

Introduction to User Experience Design

A comprehensive introduction to UX, where it came from and why it’s important.


Usability Principles and assessing usability

What are the principles behind how easy to use something is and how do we formally analyze it.


UX in software development

How does UX fit into the traditional, non-traditional and lean software development process.


User Research

Learn the different types of user research and how to conduct effective qualitative techniques like context inquiries, diary studies, observational studies as well as quantitative techniques like surveys and data analysis.


Understanding who we’re designing for

Explore personas and other techniques as a tool to help us keep in mind who we’re designing for.


Journey Maps

Learn how and why to build user journey maps to map out understand the big picture in your user’s experience.


ISO 9241

Learn formal, international standards for human-centered design, accessibility, usability testing and more.


Gestalt Laws

Learn how psychological design principles should be considered when designing interfaces.



Identify key usability metrics to help drive business success.



Learn how to use iterative paper prototyping to quickly get feedback from users and explore high fidelity prototyping options.



Learn how to conduct formal usability tests and process learning points as well as heuristic evaluations and expert reviews as two other tools to evaluate interfaces.



Learn how the principles of the Lean UX methodology can be applied to startups and large corporates alike; identify quick wins & concrete next steps in how to begin UX inside your company.

What you’ll get

  • 3 day training course
  • Training materials
  • Post-workshop consultation and support
  • One exam attempt post-training
  • Money-back guarantee


Who should attend

  • Product Managers
  • UX Designers
  • Interaction Designers
  • Visual Designers
  • Programmers
  • Managers
  • Startup founders


Available dates

  • October 16 – 18, 2017
  • January 16 – 18, 2018
  • Contact Us for private training


The Instructor

Phil Smithson hails from the UK and holds a first class honors degree in Software Engineering and is a Certified Scrum Professional. He is the owner of On-Off Group and has over 1,000 hours experience delivering workshops, including for large corporates such as Sun Life, KMC, Optum, McDonald’s, Unilab, Trend Micro, Phinma and also government entities like AusTrade, the Armed Forces of the Philippines and the Department of Labor and Employment.


He previously worked for WPP, the largest advertising agency group in the world, and was involved with companies such as Unilever, Axe, L’Oréal, Del Monte, KLM, Maybelline and many more.


He is a member of the Philippine Software Industry Association Technical Council, an Industry Advisory Board member at Adamson University and a regular mentor for IdeaSpace and Founders Institute startups.



  • Training: 25,000PHP per person (excl. VAT)
  • Exam attempt: $240 USD

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