“The experience was great. It will definitely help me understand more about our customers! Thanks for this wonderful day!”
Introduction to User Experience Design
A comprehensive introduction to UX, where it came from and why it’s important.
Usability Principles and assessing usability
What are the principles behind how easy to use something is and how do we formally analyze it.
UX in software development
How does UX fit into the traditional, non-traditional and lean software development process.
Learn the different types of user research and how to conduct effective qualitative techniques like context inquiries, diary studies, observational studies as well as quantitative techniques like surveys and data analysis.
Understanding who we’re designing for
Explore personas and other techniques as a tool to help us keep in mind who we’re designing for.
Learn how and why to build user journey maps to map out understand the big picture in your user’s experience.
Learn formal, international standards for human-centered design, accessibility, usability testing and more.
Learn how psychological design principles should be considered when designing interfaces.
Identify key usability metrics to help drive business success.
Learn how to use iterative paper prototyping to quickly get feedback from users and explore high fidelity prototyping options.
Learn how to conduct formal usability tests and process learning points as well as heuristic evaluations and expert reviews as two other tools to evaluate interfaces.
Learn how the principles of the Lean UX methodology can be applied to startups and large corporates alike; identify quick wins & concrete next steps in how to begin UX inside your company.
Phil Smithson hails from the UK and holds a first class honors degree in Software Engineering and is a Certified Scrum Professional. He is the owner of On-Off Group and has over 1,000 hours experience delivering workshops, including for large corporates such as Sun Life, KMC, Optum, McDonald’s, Unilab, Trend Micro, Phinma and also government entities like AusTrade, the Armed Forces of the Philippines and the Department of Labor and Employment.
He previously worked for WPP, the largest advertising agency group in the world, and was involved with companies such as Unilever, Axe, L’Oréal, Del Monte, KLM, Maybelline and many more.
He is a member of the Philippine Software Industry Association Technical Council, an Industry Advisory Board member at Adamson University and a regular mentor for IdeaSpace and Founders Institute startups.
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Despite not knowing anyone, working with my team wasn't awkward at all, and I got to know them quite well. I think it was mostly because of how Phil delivered his talk and how he created rapport with everyone in the audience. Everything was so fun, engaging and interactive, it really helped break down those awkward barriers, and get those creative juices flowing!
Highly Recommended – Design Thinking Workshop. if you’re in corporate, start up, SME’s, govt. Anywhere where creative problem solving is critical. I learned how to really really get to a deep understanding of what clients need and compress them into general themes. I learned how to generate lots of ideas at a really fast pace. I learned how to develop solution models/prototypes and ideas really fast. Then TEST them really fast. I learned how engaging your customer is critical throughout the process. Definitely NOT another useless workshop.
On-Off Group brings us an objective perspective on our product’s usability. As expected, their team immediately pointed out flaws in our User Experience approach which would never have surfaced if it was left to us. We’re not even half-way done and we’re looking forward to continuously working Phil and their team.
"On-Off Group did a great job interpreting our vision for this project and translating it into a much-improved user experience. They were easy to work with and delivered a great result ahead of schedule. I’d definitely turn to them again for our next project."
The experience was great. It will definitely help me understand more about our customers! Thanks for this wonderful day!
I had a good time and I learned a lot. Refreshed my interest & confidence in conducting UX again.
The hands-on, yet guided approach is great! I like the instructor's candidness and insights while we were doing our tasks.
I’ve been working for over 5 years handling customer complaints. Thanks to the work done by On-Off Group I discovered things that I didn’t know about our customers.
The experience was great. It will definitely help me understand more about our customers. Thanks for this wonderful day!