“No creative person has a monopoly of creative ideas, and no strategic person has a monopoly of strategic ideas. ”
Brand/Marketing Strategy Director for Tribal DDB Philippines
In this video, Marie talks about using Design Thinking techniques and activities to run better brainstorming sessions with her creative teams and why collaboration is at the heart of their work at Tribal DDB Philippines.
She begins by sharing her first key takeaway:
“There are many ways by which you can get ideas. There are many ways of doing things to bring out the best ideas.”
“You know usually in a brainstorming session… The desire of the facilitator is really to get ideas. But sometimes if you have team members who are more quiet, introverted, or let’s say, just not feeling as involved..”
“There are many ways of doing things to be able to bring out the best ideas. The different activities are interactive in a way that it breaks the ice.”
“So what happen now is that even the quiet ones are actually able to contribute… In other techniques, whether it’s Post-Its or writing or taking a me-time first and then regrouping.”
“So those kind of approaches allows the more quiet ones to be involved. Without making it sound as if they’re forced or they’re feeling awkward or feeling shy.”
“And then in the end.. They do have really wonderful contributions.
They just need different ways of expressing it.”
“The thrust with Tribal is always a collaboration.”
“We’ve already enforced this idea that: No creative person has a monopoly of creative ideas
and No strategic person has a monopoly of strategic ideas.”
“So basically with this kind of Design Thinking, it is essentially a collaboration.”
“That kind of collaborative approach, techniques, and the process by which we’re doing it..
I know I can apply it in my line of work.”