Customer research: guides from On-Off Group

Articles › Customer research

Customer research is talking to and watching the people who use your product, then writing down what you found. Teams need it before they commit budget to a fix nobody asked for. These pages cover interviews, recruitment, video evidence your boss will believe, and keeping research running every month instead of once a year.

Choosing between options

• One-off customer research or monthly insight: which suits you
  Choosing between a project and an ongoing habit.

On-Off Group trains teams, tests products with real customers, finds where a transformation has stalled and builds what gets it moving, for banks, insurers and enterprises in the Philippines, since 2015. How we help with customer research.