Subjects
How bank digital teams can measure before and after on one customer journey, so there is a real number to show when the pilot ends.
A plain guide to design thinking teams vs leaders: what each course changes on a normal working day, and how to pick without wasting a training budget.
Three vague customer problems from a workshop wall, each turned into a How Might We question a mixed team can start work on.
A step by step guide to recruiting user research participants in a bank or insurer, including screeners, incentives, no-shows and compliance.
How Philippine bank digital teams can run customer research on onboarding, get a before number for drop-off, and show their boss something real.
What sits inside a usability testing cost in the Philippines, why quotes differ so widely, how long a five-user round takes, and what you need to bring.
Satisfaction scores look fine but complaints keep coming. Here is why surveys miss the problem and what five recorded sessions show instead.
A plain explanation of usability testing: what it is, what it tells you, what it does not tell you, and how to explain it before funding a test.
A plain guide to choosing between journey mapping and usability testing when you have one budget and one question to answer this quarter.
Why five users find most usability problems, four beliefs that stop teams testing small, and the cases where you need more people.
A step by step way to build a prototype with AI in a single evening, put it in front of real users, and get a number you can compare later.
How insurance product teams can build and test a rough AI feature safely, get a before number, and stop scoping in meetings.
Four mistakes people make when teaching AI to nervous staff, from branch teams to mixed rooms, and what to say and do in the session instead.
Internal review vs user testing, for heads of digital who need evidence from the customer journey rather than another meeting of opinions.
A plain explanation of AI prototyping: what happens in the session, what exists at the end of it, and how to tell whether the thing worked.
Why test with 5 users? Five people find most usability problems. Here is when AI features need more, and what to do after the fifth session.
A step by step guide to writing better prompts for office and operations work, so the same task gives you the same quality of answer every time.
What AI prompting training for staff should cover when the people in the room are branch and operations staff, not analysts.
Small AI features beyond chatbots, and four common beliefs that slow down a first AI feature for customers or branch staff.
A plain guide to AI prompting course cost, length, what your team needs to bring, and how to prove the training changed anything.
Downloaded a prompt pack and nothing changed? A plain way to pick one real task, get a before number, and check whether AI actually helped.
A plain definition of prompt engineering for people doing normal office work, with what a useful prompt contains and how to tell if it helped.
How to decide between sending two people on an open AI course and running a workshop in-house for the whole department, with the numbers to check first.
A step by step way to make AI training stick: pick one real task, take a baseline number, train on live work, then check what happened two weeks later.
What AI training for banks and insurers looks like when it changes Monday's work: one real task, a before number, and language branch staff use.
A plain guide to AI training cost in the Philippines: what drives the price, how long a programme takes, and what you need before you book it.
For L&D and digital leads: why a training certificate is not enough evidence, and what to measure instead after AI or design training.
If you are choosing between a UX agency or an in-house team, here is how to run the work so your own people can repeat it next time.
For operations leads and founders stuck in scoping meetings: why building a rough working version of an AI feature beats writing the business case first.
For heads of digital who have run journey mapping and still can't answer "did it work?": how to map with real users, screen recordings and a baseline number.
If you bought AI licences and nobody is using them, here is how to pick one real task, get a before number, and prove something changed.
If you are looking for an AI strategy consultant alternative, here is what to build and measure first so you can prove something changed.
For heads of digital under pressure to ship AI: why to fix the customer journey first, how to find the failing step, and how to get a before number.
A plain explanation of what happens when On-Off Group builds software with a client team: prototypes, AI features, internal tools and production releases.
The prototype worked. Here is how to decide whether to commission another prototype or a production build, and what to measure before either.
For bank and insurer product teams: what building an AI feature with a partner involves, what drives the cost, how long it takes, and what you need to bring.
A step by step way to move an AI prototype to production: baseline numbers, one journey at a time, and what to cut before the build starts.
For bank and insurer digital teams weighing in-house build, an agency or us: how software development with your own people actually works.
For teams about to commit a year to a platform rebuild: pick one customer journey, get a before number, ship it, then widen.
On-Off Group: training, customer research, diagnosis and software for banks, insurers, government and enterprises in the Philippines since 2015. Clients include AXA, BPI, Security Bank, Meralco and ADB.
A step by step guide to running a usability test with five real users in two weeks, and ending up with a baseline number you can beat.
After 11 years as an E-Learning Specialist at Baker McKenzie, Sharmaene Sarmiento joined the On-Off Group Certified UX Associate Program to bring better user experience to legal professionals.
We're proud to announce Metrobank as the recipient of On-Off Group's 2025 Customer Impact Award for Excellence in Innovation Culture.
We're proud to announce Firefly Electric Company (FELCO) as the recipient of On-Off Group's 2025 Customer Impact Award for Strategic Innovation Impact.
The Project NEXUS team from Firefly Electric Company (FELCO) receives On-Off Group's 2025 Innovation Champion Award for their e-commerce innovation initiative.
After Typhoon Uwan, finding help on Globe's site was easy. We analyze why its Information Architecture (IA) works so well in a crisis and how good UX builds trust.
Learn how design thinking transforms messy challenges into opportunities through empathy, creativity, and iteration. Includes real stories and practical steps you can apply today.
UX is one of the most welcoming fields for career changers. From redesigning real products to leveraging your current job, learn how to build UX skills without a design degree.
Gain global recognition and practical UX skills with our BCS-accredited Masterclass. This 16-week program blends real projects, mentorship, and international certification to boost your career.
Design thinking is more than a method — it's a mindset that empowers everyone to solve problems with creativity, empathy, and innovation. Learn why it matters and how it can spark change across industries.
Empathy isn’t just a soft skill—it’s a secret weapon for innovation. Discover three ways empathy fuels problem-solving, creativity, and better user experiences.
Discover why empathy is the cornerstone of meaningful innovation. Learn how understanding people’s needs and emotions can drive solutions that truly make a difference.
Learn how to prototype like a pro! Discover essential tips for bringing your ideas to life fast—whether you're designing a product, app, or service.
Discover three easy-to-try exercises designed to unlock your creative potential this year. From quick brainstorming to empathy-building activities, these tools will inspire fresh ideas for any challenge.
Move beyond resolutions—use design thinking to reframe goals, map challenges, and test strategies with small experiments. Start 2025 with actionable plans for lasting transformation.
Discover how design thinking is reshaping the healthcare experience, improving patient outcomes, and sparking innovation. Learn actionable tips and insights from our recent workshop.
Take a look back at On-Off Group's key milestones in 2024, including empowering farmers, fostering innovation, and building community through design thinking.
Explore how a design thinking workshop helped a banking team reframe challenges, foster collaboration, and uncover innovative solutions.
Explore how HR leaders used Design Thinking to turn challenges into opportunities and build solutions that align with the vision for the digital age.
Learn user experience design in our 3-day UX course with the British Computer Society. Apply your skills on real-world projects with expert mentorship to help you succeed.
Learn how design thinking is helping smallholder farmers in tropical regions create value and overcome challenges. Discover actionable insights from our recent workshop!
Discover the common pitfalls of ideation sessions and learn practical tips to avoid challenges in brainstorming. Unlock the full potential of your team’s creativity!
Discover how design thinking can guide your team to solve complex problems and launch successful projects
At On-Off Group, we believe that giving our employees the option to work remotely is how we can prioritize their well-being and improve overall employee experience.
As facilitating Design Thinking and UX workshops is something On-Off Group specializes in, their management understands the power of expert facilitation. It was a no-brainer to bring in experts like Build Impact to lead their virtual team-building.
UX Design is basically for building or enhancing the experience of using your product, therefore, being consistent is important.
We used the Design Thinking Process in our everyday life. Like planning a family trip. Join us as we follow the Empathy-Define-Ideate-Prototype-Test process
Talking to users and having them test your product at each step of the development process saves so much more than time and money.
Part 1 of this series will discuss the basics of Usability Tests, how to prepare a Research Plan, and digital tools you can use for Remote Usability Testing.
Young people have all the traits & behaviours that we Design Thinkers value most: hunger, optimism, and most important, curiosity.
In the lead up to the pitch, we prepared a usability test. We chose some priority tasks. Read how a simple usability test ended up winning us a new client.
Learn how we helped the Terwilliger Center for Innovation in Shelter increase awareness and accessibility of quality home construction products and services for low-income households.
In the end, StyleGenie was impressed by the power of collaboration and UX, and how much it reveals about an organization.
"As an avid skincare enthusiast myself, I’ve often experienced navigating through the aisles at my nearby Watsons. Even casual browsing through their selection can be confusing, trying to make sense of it all."
The key to successful, productive virtual meetings is found through the combination of the right attendees, a smooth transition between divergent and convergent activities, and excellent facilitation.
During one of our Design Thinking workshops, we created a solution to improve the passengers pre-flight Experience in NAIA.
As a UX Researcher, I realized that we can also contribute our skills to helping the cause. Persuasive Design and Nudging can be used to encourage people to uphold physical distancing and practice good hygiene.
We make assumptions on what people want, what people think, what we think people do and how we think they will react to things.
Are you doing anything similar in your company? Or have you tried this? We’d love to hear from you. Let us know in the comments!
Mari Martirez shares his sentiments on working with On-Off Group and learning the value of Empathy for organizations. Her answer would be… On-Off Group.
UX can be hard – there’s a lot to learn, a lot of people to speak to and a lot of research to do. On top of learning about it and figuring out how to do it.
Learn how to use the Kirkpatrick Model, one of the most common ways L&D and HR professionals measure the effectiveness of learning solutions.
Journey Mapping can show you points of improvement in the app, and sometimes even in the organization itself. Here’s how journey maps can benefit you.
